Give your business a headstart
The process of refreshing an existing brand identity or creating one from scratch is a rare opportunity to step back from the day-to-day and do some big picture thinking.
Once we have a narrower field to play within, it’s time for us to suggest colours, typography, patterns, illustration and photography styles. This is where the direction starts to become more refined.
We wrap things up by finalising all visual elements and gathering everything into clear, easy-to-use guidelines with usage guidelines, do’s and dont’s that you can pass along to your team.
First we define the marketplace pressures, emerging trends and business objectives of your brand. Next we speak with customer and non-customers alike to define opportunities to transform your customer experience. Those opportunities quickly transition into holistic design and experience concepts that point the way to the future of your brand. With an eye towards business realities, technical platforms and customer needs, we create an experience roadmap that becomes a digital blueprint for your organization's digital transformation. Then, we design, build and iterate with user testing guiding us along the way.
A brand strategy guides how your brand should speak, behave and feel like. It creates strong foundations on which everything else is built, including your identity.
We typically start by doing tons of research. We conduct interviews, workshops and desk research to get to know everything about your business, your industry and your audiences.
Following the report, we provide recommendations for a brand strategy consisting of your new tagline, edge, personality, vision, values and so on.
We then deliver a thorough and insightful research report that provides a comprehensive analysis of the situation. It shines a light on the path forward and the opportunities to grasp.
Once we’re armed with data, we synthesise it into insights and create three key takeaways to drive the new directino of your brand strategy.
The ultimate deliverable
Your brand book
Once we have defined the essentials, we collate everything into a beautiful and concise brand book which covers everything you’re about - in both words and in visuals.
You’re in good company
We use the industry's best tools and platforms.
As a full service digital agency, Tachom uniquely provides our clients with integrated multidisciplinary teams across these threee areas.
Product & Service Innovation
Custom Enteprise Software
Enterprise Resource Planning
Customer Management Systems
Conversational UI & Bots