BRANDING

Give your business a headstart

The process of refreshing an existing brand identity or creating one from scratch is a rare opportunity to step back from the day-to-day and do some big picture thinking.

Visual Identity

Once we have a narrower field to play within, it’s time for us to suggest colours, typography, patterns, illustration and photography styles. This is where the direction starts to become more refined.

Visual Guidelines

We wrap things up by finalising all visual elements and gathering everything into clear, easy-to-use guidelines with usage guidelines, do’s and dont’s that you can pass along to your team.

Our approach

First we define the marketplace pressures, emerging trends and business objectives of your brand. Next we speak with customer and non-customers alike to define opportunities to transform your customer experience. Those opportunities quickly transition into holistic design and experience concepts that point the way to the future of your brand. With an eye towards business realities, technical platforms and customer needs, we create an experience roadmap that becomes a digital blueprint for your organization's digital transformation. Then, we design, build and iterate with user testing guiding us along the way.

Brand Strategy

A brand strategy guides how your brand should speak, behave and feel like. It creates strong foundations on which everything else is built, including your identity.

Research

We typically start by doing tons of research. We conduct interviews, workshops and desk research to get to know everything about your business, your industry and your audiences.

Recommendations

Following the report, we provide recommendations for a brand strategy consisting of your new tagline, edge, personality, vision, values and so on.

Report

We then deliver a thorough and insightful research report that provides a comprehensive analysis of the situation. It shines a light on the path forward and the opportunities to grasp.

Synthesis

Once we’re armed with data, we synthesise it into insights and create three key takeaways to drive the new directino of your brand strategy.

The ultimate deliverable

Your brand book

Once we have defined the essentials, we collate everything into a beautiful and concise brand book which covers everything you’re about - in both words and in visuals.

You’re in good company

We use the industry's best tools and platforms.

Our capabilities

As a full service digital agency, Tachom uniquely provides our clients with integrated multidisciplinary teams across these threee areas.

Strategy

Competition Analysis
Adjacent Industry
Product & Service Innovation
Service Design
Data Science

Design

Experience Design
UI Design
Moodboards
Design Systems
Information Architecture

Engineering

Custom Enteprise Software
Enterprise Resource Planning
Mobile Applications
Customer Management Systems
Conversational UI & Bots

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